Because of the rich Baroque architectural monuments found in the city, Lecce is commonly nicknamed the "The Florence of the South". The city also has a long traditional affinity with Greek culture going back to its foundation; the Messapii who founded the city are said to have been Cretans in Greek records.
In terms of industry the "Lecce stone" is the city's main export, because it is very soft and malleable, it is very good for sculptures. Lecce stone is a kind of limestone. Lecce is also an important agricultural centre, chiefly for its olive oil and wine production, as well as an industrial centre specialising in ceramic production. Lecce italy